Bionoć Brewery - Mezzano (TN)
New bottle labels and matching materials
Bionoć Brewery
Bionoć brewery produces craft beers in Primiero.
The project involved label revision and the creation of coordinated materials to make the product presentation more consistent and professional, both on shelves and in commercial contexts.
Project details
The initial situation
Inconsistent visual communication
The various beer labels had evolved over time without a shared structure: graphics, hierarchies and styles varied by product.
This reduced brand recognition and made clear presentation harder, especially at trade fairs or HO.RE.CA. client meetings.
A coherent visual line to unify the entire range was missing.
"We had different labels. Now everything is consistent and more recognizable."
My approach
A unique visual system for labels and materials
I worked on the complete revision of the labels, defining a shared structure: typographic hierarchies, recurring elements and variation logic across the beers.
The goal was to maintain each product’s identity within a recognizable system.
In parallel, I redesigned the sales brochure: a clear, concise tool consistent with the labels, used by the brewery at the counter, during fairs, events and meetings with HO.RE.CA. clients.
How's it going
A clearer presentation, in every context
New labels make the product more recognizable and consistent across the range.
The brochure supports sales, making it easier to tell the story of the beers at fairs and events.
Together, these materials provide a more solid and professional brewery image for both end customers and the HO.RE.CA. channel.
- Coherent visual identity
- Labels follow a common structure that makes the brand more recognizable.
- Greater clarity in the presentation
- Information is organized more legibly, facilitating choice.
- Concrete sales support
- The brochure helps present the offer at trade fairs, events and HO.RE.CA. client meetings.
- Coordinated materials and recognition
- Labels and brochures speak the same language, reinforcing the brewery's overall image.
Have a similar need?
If your business also needs to present itself better online or simplify some internal operations, we can start with a chat to see what makes sense.
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