Visual style definition
Before designing any logo, I learn who you are, how you work, and who you target.
Visual style comes from this analysis, not random aesthetic choices.
The result is an identity that truly tells your business story.
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- Context analysis
- Sector, competition, target audience
- Definition of visual positioning
- What to say and to whom
- Reference moodboard
- Shared visual direction before starting to design
- Strategic base for everything else
- Logo, colors and typography start here