Salt Crystals - Verona
Wellness center website
Salt Crystals
Cristalli di Sale is a wellness center specialized in halotherapy, massages and treatments.
The new site was designed to improve online presence, increase organic visibility and simplify daily management of content, services and events.
Project details
The initial situation
A slow, hard-to-manage site
Cristalli di Sale already had a website, but the platform it was built on made everything harder: slow loading, messy backend and slow updates.
The content structure also didn’t help search engine ranking, limiting the center’s visibility.
The goal was a clearer, faster and easier-to-manage tool, keeping an image consistent with the brand and the customer experience.
"We needed a site easier to manage that really helped us be found online."
What I achieved
A fast, self-manageable site that brings leads
I designed the new site starting from the content structure and technical SEO optimization.
Pages are organized with a simple, readable hierarchy, designed to help both users and search engines quickly understand services and content.
From a technical standpoint, the site was lightened and optimized to improve speed and navigation.
For daily management, I used Vetta’s proprietary CMS: the owner can update events, services, text and images independently, without relying on complex plugins or external support, all without risking breaking anything.
What we are getting
More organic visibility and more inquiries
After publication, the site began ranking organically for various searches related to the center’s services.
Increased visibility led to a steady rise in visits and contacts received through the site.
In parallel, content management became much simpler: new services, events, texts, and images are updated independently, keeping the site current without operational complications.
- Greater organic visibility
- The site ranked for searches related to the center's services, increasing traffic and online presence.
- Increased visits and leads
- Site requests increased thanks to a clearer, optimized structure.
- Autonomous content management
- The owner updates services, events, text, and images quickly, without relying on complex tools.
- Faster and smoother experience
- The new platform improves loading times and navigation compared to the previous WordPress site.
Have a similar need?
If your business also needs to present itself better online or simplify some internal operations, we can start with a chat to see what makes sense.
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